Apple's Voice-Powered Virtual "Assistant" Coming to iOS

siri logoApple will have an extensive voice recognition service in a future version of iOS called 'Assistant', according to a report on 9to5Mac.

It has been rumored that Apple was planning to include voice-related features from its acquisition of personal assistant company Siri, and a partnership with speech-to-text specialists Nuance. Apple, however, didn't mention any such features when it first demonstrated iOS 5 at WWDC in June.

This new "Assistant" feature in iOS 5 is claimed to take voice input along with other user-specific information, such as location and contacts, to provide a powerful service to the user:

We can imagine a user asking their iPhone “Assistant” to setup a movie with one of their friends. The user might say “setup movie with Mark” and based on Mark’s contact info and the user’s location data, will be able to offer tickets to a local theater and send Mark the information.

9to5Mac notes that development of the feature is ongoing and may not be finished in-time for iOS 5, but did find mention of 'Assistant' in buried in the iOS SDK.

"ASSISTANT_ENABLE_WARNING" = "Assistant uses your voice input and other information like your contact names, song names, and location to understand your requests. This data will be sent to Apple to process your request and to improve Apple products and services."


The feature sounds just like what Siri had been working on prior to its acquisition. Their iOS app Siri Assistant remains available on the App Store for download. Siri focused on a concept called "Virtual Personal Assistants" (VPAs) that would accomplish tasks for the user.

Virtual Personal Assistants (VPAs) represent the next generation interaction paradigm for the Internet. In today's paradigm, we follow links on search results. With a VPA, we interact by having a conversation. We tell the assistant what we want to do, and it applies multiple services and information sources to help accomplish our task. Like a real assistant, a VPA is personal; it uses information about an individual's preferences and interaction history to help solve specific tasks, and it gets better with experience.

Siri's implementation used Nuance's voice recognition engine to translate spoken requests to text which would then be processed. Apple has been rumored to be working closely with Nuance to provide the same transcription service to iOS users.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...

Top Rated Comments

mattkowalski Avatar
184 months ago
Hope it's a big improvement on the current voice recognition...

Me: Play song by [band name].

Phone: Dialing [ex-girlfriend's name].

...not helpful while driving!
Score: 17 Votes (Like | Disagree)
Blakjack Avatar
184 months ago
This better be fully baked in time for the iOS 5 release. Android is way ahead when it comes to voice commands.

Not to be rude, but Android voice commands are half baked. What's the point if it works only sometimes?
Score: 7 Votes (Like | Disagree)
rdlink Avatar
184 months ago
Hope it's a big improvement on the current voice recognition...

Me: Play song by [band name].

Phone: Dialing [ex-girlfriend's name].

...not helpful while driving!


lol

But a bit of advice: Get your ex-girlfriend out of your address book, lest you soon to be ex goes snooping...
Score: 4 Votes (Like | Disagree)
TNTN Avatar
184 months ago
And I'm sure it'll join Voice Control as one of my never-used features.
Score: 4 Votes (Like | Disagree)
AngerDanger Avatar
184 months ago
the voice command thing i will belive a good one when i see it. I used the androind one up to revision 2.3 and it was severaly half baked at best. I hope apple wates gets it right and comes out ahead. I can see this being the ios 5.5 mid revision add on with ipad 3 and LTE iphone. The now you can just talk to it and it will do what you want no more typing why type when you can talk is what steve will say

Tend to understand Yoda-talk, even the smartest of phones do not. Maybe that's why you haven't seen a good voice command system yet. :D
Score: 4 Votes (Like | Disagree)
Elrond39 Avatar
184 months ago
It seems to me like we're getting pretty close to a Hitchhiker's-Guide-in-your-pocket scenario... Now's the time to start planning/designing "Don't Panic" cases for future iPhones. ;)
Score: 3 Votes (Like | Disagree)